I thought it would be fun and hopefully helpful to write some articles covering the behind-the-scenes of our blogging journey. Although it hasn’t been a very long one yet, I hope it is the start to many more years.
I will be writing about many topics anywhere from where it all started to where we go from here. I may even pull Henry along for an article or two so we can see his insight into things. He seriously is the brains behind the tech and researching side of things. I don’t know what I would do without him!
My main reason for writing this is to encourage others to take a step of faith and go for your dreams. It’s not going to be easy and it may get lonely, but keep in mind you don’t get anywhere without stepping out of your comfort zone and working hard!
As a caveat, I want to say when I talk numbers or money, it is not to brag or toot my own horn. If I share something, I’m doing it because I think it is encouraging and will add value to you, the reader.
I have been meaning to start this series for a couple of weeks now, but thought, who would want to read about my day or my life. Then it hit me, I was that person several months ago that was reading an article wrote by Sarah at Life On Virginia Street and was soaking up every word of an article she had written about a day in the life of a blogger. I was fascinated with what she did, how she had grown, and exactly how she was doing it.
After thinking about this and how inspired I was after reading her blog, I felt it was time to write about me and our journey so far. This series of articles will also answer any questions I get from many of our followers.
A Blogging Background
Henry has quite a bit of experience in the blogging world. Way back in 2008, he started his first blog as a way to get customers to his newly created business. He owned that blog for about 3 months before deciding to try and sell it.
I’ll never forget. We were living in a 2 bedroom apartment while building a house. Late one night he posted the blog on an online marketplace for small businesses. The next morning we woke up to a full price offer of $40k!
At that point, we realized there might be something to this blogging thing. Since then, he went on to start, grow, and sell several other blogs.
Over the past ten years, Henry has repeatedly tried to get me to start a home design/decor blog.
Getting Out of My Comfort Zone
Many of you may not know, but I actually was a teacher for many years. I then chose to stay at home with my children. I loved being a stay at home mom, but my heart always longed for still having my own career. I don’t want that to seem selfish because I truly love my children, but sometimes a mom needs her own outlet, her own escape to make herself feel like a real person.
I knew I didn’t want to head back into the teaching field at this time. Working full time with all we had going on just wasn’t really an option for me. You see, Henry owns his own software business and we love to build and remodel houses. It is kind of our side gig that we just enjoy it and happen to make a little money as well.
Last summer, Henry started talking to me again about starting some type of home blog. He had some great points: we love houses, we love designing, and we have some pretty good experience. Why not start a blog about all of this?
I literally thought he was crazy! I mean why would anyone want to read about my ideas, my style, or opinions on home decor and homebuilding.
After a month or so, Henry convinced me to step out of my comfort zone and take the first step.
Coming Up with a Name
Knowing what our content would be about, the next logical step was to come up with a name. I wanted a name that would convey what our blog and content were all about but would not limit us in any way down the road. Because really who knows what direction a business might end up going.
On a drive to a weekend basketball tournament for my daughter, we spent the whole time brainstorming ideas and finally came up with Plank & Pillow. We felt like it was a name that covered the building side of things as well as decor. The domain name was available, so we rolled with it!
What Does Instagram Have to Do With It?
The next step was to start an Instagram account for Plank & Pillow. I already had a personal account, but this one needed to be separate. It needed its own identity.
Now, what does Instagram have to do with blogging and why did we start this account before our blog? We knew we would eventually need one, and an Instagram account can be set up much quicker than a blog. So we went ahead and did it.
I remember the first post and how we watched every like come in. We got so excited when it reached 20 likes. Every follower was so exciting and every time we posted was like we had just published in the New York Times!
Then, the the most exciting thing of all was when we had our first share. I remember Noell from JetSettfarmhouse and Cheri from Strangefarmhouse shared our exterior picture and we gained around 1,000 followers each share. It was crazy! We were on cloud nine.
I also have to mention phillip_or_flop who was so helpful early on about sharing tips about how to grow the right way on Instagram.
We then launched our blog a few weeks later. I learned very quickly that the Instagram account was taking lots of my time and the blog was not getting the most attention.
Instagram is a great tool, but if you let it, it will suck the life out of you. Henry and I researched and spent many hours doing all the right things to grow our account and I think we’ve been pretty successful in doing so. I am here to say, it is not easy! Many don’t know or see the many hours, networking, commenting, taking pictures, and editing pictures it takes to grow organically.
So, we’ve been at this for several months. What happens next? Well, we are still around and we have grown quite a bit.
More to come…Why did we keep going when we weren’t even making money? How do Henry and I manage our time between his business and Plank and Pillow? What are the reasons behind us building a new house? And how are we making money at this time?